STRATEGY & GROWTH: Go-to-Market (GTM) Strategy, Demand Generation, B2C/DTC Advertising, Lifecycle Marketing, P&L Ownership, Budget Management, SEO/SEM Strategy, Acquisition & Retention.
DIGITAL & MARTECH: Full-Funnel Management, HubSpot (Certified), Salesforce CRM, Pardot Marketing Automation, Paid Social (Facebook/LinkedIn), Digital Analytics (GA4), Performance Optimization, Agency Management.
LEADERSHIP & CREATIVE: Organizational Alignment, Team Leadership & Mentorship, Project Management, Creative Direction, Brand Identity, Multimedia Production (Adobe Creative Cloud).