Work Experience

Consulting

Marketing Consultant Head of Marketing/Freelance)
New York		June 2022 – Current
  • Directed targeted marketing strategies for clients, increasing client engagement and retention by 21% within the first six months.
  • Designed and launched multi-channel Go-to-Market (GTM) campaigns, acquiring 200+ new leads and establishing a foundational MarTech infrastructure that reduced time-to-market by 15%.
  • Accelerated YOY revenue growth (averaging 30%) for diverse organizations (startups to 50-person firms) by pioneering scalable marketing and visibility strategies. 
  • Grew key social accounts by 150% in 18 months, achieving “influencer status” and driving a 12% increase in inbound traffic through high-impact content development.
  • Elevated brand visibility by 45% and client engagement by 20% through tailored, vertically-specific digital marketing strategies.
  • Identified and capitalized on two major emerging market trends, enabling clients to capture new market share and gain a 10% competitive edge.
  • Streamlined cross-functional collaboration (Sales, Product, Creative), reducing average project delivery timelines by 18% and improving marketing asset adoption by 35%.


THE LANDMARK GROUP INC

Marketing Lead
The Landmark Group Inc, Valley Cottage, NY		February 2018 – May 2022
Decisive marketing leader hired to reposition durable medical equipment brands for a world-class manufacturing organization selling B2B and D2C.
  • Directed a comprehensive brand repositioning strategy that increased annual sales, capturing 15% greater market share within a 2-year period.
  • Scaled lead volume by 275% by architecting and deploying strategic MarTech solutions, resulting in a 40% increase in pipeline velocity and conversion.
  • Drove highly profitable acquisition via Facebook ad campaigns, maintaining a cost-effective Cost Per Visit (CPV) while delivering a consistent 5:1 Return on Ad Spend (ROAS).
  • Led the end-to-end redesign and launch of the corporate website and brand identity, resulting in a 15% increase in B2B form completions and a 10% improvement in DTC conversion rate.
  • Orchestrated a portfolio of 8+ concurrent campaigns, strategically allocating budget to drive a 25% average lift in target audience reach.
  • Refined marketing approaches using consumer behavior data, leading to a 17% improvement in conversion rates and contributing to sales.
  • Instituted a formal mentorship program for junior staff (3 direct reports), resulting in the promotion of 2 key individuals and a measurable 15% increase in team output quality.


BULBRITE INDUSTRIES INC

Marketing Communications Manager
Bulbrite Industries Inc, Moonachie, NJ		October 2015 – February 2018
Brought in to create, integrate, and manage the budget for the company’s marketing communication plan for both customers and consumers, boosting customer reach.
  • Operated a multi-channel marketing budget, resulting in a 4:1 Return on Ad Spend (ROAS) and increasing luxury brand visibility by 40% among target affluent demographics.
  • Orchestrated the multi-phase website relaunch, successfully integrating the SAP One ERP system to enable scalable DTC operations and reduce system latency by 18%.
  • Architected and implemented HubSpot CRM/Marketing Automation for 150+ dealers, increasing monthly personalized dealer communication volume by 75% and boosting lead follow-up rates by 30%.
  • Elevated tradeshow presence (e.g., LightFair/ICFF) and product presentation, resulting in immediate orders and successfully launching a portfolio of 50+ high-margin SKUs semiannually.
  • Headed and mentored a cross-functional team of 5 (Creative, Digital, Content), achieving a 15% year-over-year increase in team productivity and reducing external agency spend.
  • Standardized marketing communication across all channels, leading to a 25% enhancement in brand visibility and a 17% improvement in customer engagement rates (CTR/Open Rate).
  • Maintained the marketing budget and comprehensive project documentation, ensuring 100% adherence to legal/corporate compliance and achieving 98% of all quarterly KPIs.


EYECLICK INC

Marketing Manager
EyeClick Inc, Armonk, NY		June 2013 – October 2015
Led the scope of product marketing for EyeClick products (a SaaS company). 
  • Oversaw global B2B SaaS marketing strategies across 14 countries, contributing to an increase in Annual Recurring Revenue (ARR) and growth in subscription volume.
  • Re-engineered CRM reporting structures (Salesforce/HubSpot), reducing executive reporting cycles by 48 hours and enabling Sales leadership to generate new quarterly pipeline.
  • Unified brand messaging across 7 digital and traditional channels, directly contributing to a 15% reduction in Cost Per Acquisition (CPA) and an average 25% lift in ad Quality Scores.
  • Led a 25% growth in monthly web traffic and improved conversion rates (CR) by 12% by overseeing digital content and managing a paid media budget.
  • Integrated four core MarTech platforms (e.g., CRM, Automation, Analytics), reducing manual data transfer errors by 90% and achieving a 20% improvement in overall Customer Acquisition Cost (CAC).


CENTER FOR THE ARMY PROFESSION AND ETHIC

Operations and Marketing Support
Center for the Army Profession and Ethic (CAPE), West Point, NY		September 2011 – June 2013
Managed marketing communication efforts for the Army Profession Campaign, America’s Army – Profession Education and Training Program, Master Army Profession Ethics Trainer, and Army Profession Seminars.
  • Supported the Concepts, Plans, and Operations Team at CAPE.
  • Managed marketing communication efforts for the Army Profession Campaign, America’s Army – Profession Education and Training Program, Master Army Profession Ethics Trainer, and Army Profession Seminars through designing presentations, organizing educational shows across the world, filming soldiers and their stories about how they have served, etc.
  • Boosted awareness and positioned the Army Profession as one of the teachable elements every soldier (440,000) was required to learn through supporting ongoing marketing campaigns.
  • Facilitated marketing operations by designing point of display posters, brochures, tradeshow booths, managing the branding, print communications, web user experience, and creating an eBook.


THE ANDRUS GROUP INC

Marketing and Business Development  
The Andrus Group, Inc, Southport, NC		June 2005 – September 2011
Met with business leaders to support their business growth, primarily by fulfilling their marketing and branding needs (web, print, TV, Radio, Social, and more).
  • Founded and scaled The Andrus Group into a profitable marketing agency, driving a 35% average YOY revenue growth for a specialized client base.

  • Built and led an 8-member team (Creative, Digital, Account Management), increasing overall billable hours by 20% and reducing external vendor reliance by 40%.
  • Orchestrated data-informed, multi-channel strategies that resulted in a 95% client retention rate and secured $350k in recurring revenue.
  • Owned P&L responsibility, strategically managing the operating budget and achieving a 28% net profit margin through proactive cost-management.
  • Championed 10+ core client relationships, positioning the agency as the market leader in the Coastal NC region and generating 60% of new business through referral and speaking opportunities.