Work Experience

MY BIG DREAM LLC

Marketing Lead, Consultative Head of Marketing
My Big Dream, New Bern, NC		June 2022 – Current
Served as a brand consultant involved in CRO to drive donations and demand for hand-crafted goods company.
  • Developed consumer-facing communications to build brand, collateral, and website services
  • Managed cross-functional collaboration to create customer-facing solutions
  • Planned, organized, and managed strategy for the initiatives to creatively market products
  • Utilized innovative storytelling, AI creation, and multimedia creation to drive traffic
  • Analyzed marketing content, SEO efforts, and website events using Google Analytics 4 (GA4)
  • Advised on demand generation through social media ads, Google Ads, email marketing, and SMS communications
  • Devised and executed integrated strategies and campaigns that increased awareness


THE LANDMARK GROUP INC

Marketing Lead
The Landmark Group Inc, Valley Cottage, NY		February 2018 – May 2022
Decisive marketing leader hired to reposition durable medical equipment brands for a world-class manufacturing organization selling B2B and D2C.
  • Championed communications through email, social, intranet, and SMS to inform B2B customers
  • Exceptional cross-functional leadership focused on a brand redesign across channels and products that entailed:
    – Developed automation system as a way of communicating with B2B and D2C leads
    – Redesigned and wrote content to company websites utilizing CMS
    – Defined the KPI metrics to set clear expectations/goals for the team
  • Motivated 3 marketers to think outside the box, built solutions, and used emerging technologies that resulted in 300% growth
  • Used competitive insights to dramatically increase digital organic traffic by 300% YOY through SEO best practices and SEMRush tools
  • Ran a paid social campaign on Facebook resulting in .21 cents per landing page visit for a projected revenue of $ 3,500 per lead


BULBRITE INDUSTRIES INC

Marketing Communications Manager
Bulbrite Industries Inc, Moonachie, NJ		October 2015 – February 2018
Brought in to create, integrate, and manage the budget for the company’s marketing communication plan for both customers and consumers, boosting customer reach.
  • Led a highly successful team that redesigned the brand and relaunched www.Bulbrite.com integrated APIs to communicate with the ERP system, SAP One
  • Evaluated research and adjusted marketing strategy to meet changing market and competitive conditions while keeping abreast of trends and competitor’s products, services, marketing, and online presence
  • Implemented a new CRM system (HubSpot) to communicate with dealers and customers
  • Responsible for maximizing product presentation through enhanced print/social media, strengthening tradeshow presence, and improved brand recognition/presentation
  • Worked closely with many internal teams and external partners, performance marketing, and creative agencies
  • People (4) management experience, proven ability to develop marketers and work with diverse skill sets


EYECLICK INC

Marketing Manager
EyeClick Inc, Armonk, NY		June 2013 – October 2015
Led the scope of product marketing for EyeClick products (a SaaS company). 
  • Managed CRM – Salesforce and created shortcuts for reporting
  • Developed a subscription marketing plan and execution
  • Executed SaaS and application development
  • Established consistent brand format and presentation through managing all communication
  • Improved advertising efforts through developing all advertising creation and placement
  • Ensured client’s and the team’s marketing needs were met through closely collaborating with the Sales and Support team
  • Ideated and designed EyeClick’s tradeshows and events (IAPPA, Burger King, and McDonald’s shows)
  • Managed website content, PPC, Facebook Ads, datasheets, brochures, catalogs, press releases, videos, and photography
  • Onboarded HubSpot Email Marketing with Salesforce, which included light coding of HTML


CENTER FOR THE ARMY PROFESSION AND ETHIC

Operations and Marketing Support
Center for the Army Profession and Ethic (CAPE), West Point, NY		September 2011 – June 2013
Managed marketing communication efforts for the Army Profession Campaign, America’s Army – Profession Education and Training Program, Master Army Profession Ethics Trainer, and Army Profession Seminars.
  • Designed service presentations by filming personal stories of soldiers and their experiences
  • Organized educational shows across the world to boost awareness and position the Army Profession favorably 
  • Ongoing support of key marketing campaigns


THE ANDRUS GROUP INC

Marketing and Business Development  
The Andrus Group, Inc, Southport, NC		June 2005 – September 2011
Met with business leaders to support their business growth, primarily by fulfilling their marketing and branding needs (web, print, TV, Radio, Social, and more).
  • Built the agency from the ground up resulting in over 9 employees